Privacy Policy

1. About this policy

Shenzhen LEDYI Lighting Co., Ltd. (“LEDYI,” “we,” “us,” or “our”) is the controller of the personal information described in this policy. This policy applies to ledyi.com and to business enquiries, document requests, and other communications initiated through the website.

2. Information we collect and where it comes from

We collect information directly from you when you contact us or request a document. This may include your name, business email address, company, phone number, country, product interests, the content of your enquiry, and our subsequent correspondence.

When you use the website, we and our service providers may automatically receive technical and usage information from your browser or device. This may include your IP address, approximate location derived from it, browser and device type, operating system, referring page, pages viewed, interactions, request times, and security signals.

We do not ask you to provide sensitive personal information through the website. Please do not include it in an enquiry.

3. How and why we use information

We use personal information only for the following purposes:

• to respond to enquiries, prepare quotations, provide requested product information or documents, and manage related business communications;

• to operate, maintain, secure, and troubleshoot the website;

• to understand website traffic and improve navigation, content, and usability;

• to maintain appropriate business records, comply with legal obligations, and establish or defend legal claims.

Where applicable law requires a legal basis, we rely on steps taken at your request, our legitimate interests in operating our business and improving our website, compliance with legal obligations, or another basis permitted by law. Our legitimate interests do not override your rights and interests.

Providing information is not a statutory obligation. However, fields marked as required are necessary for us to understand and respond to your request. If you do not provide them, we may be unable to process the enquiry or supply the requested document.

4. Website analytics and session replay

We use Google Analytics 4 to measure visits and website performance, and Microsoft Clarity to understand navigation and usability through interaction data, heatmaps, and session replays. These services may use online identifiers and similar technologies to process technical or usage information such as page visits, clicks, scrolling, navigation paths, device details, and approximate location.

We use this information for traffic measurement, troubleshooting, and website improvement — not to serve targeted advertising. Learn more about how Google uses information from sites or apps that use its services and read the Microsoft Privacy Statement.

5. How we disclose information

We do not sell personal information. We may disclose it only as reasonably necessary to:

• service providers that support website delivery, security, hosting, storage, email, analytics, and business communications;

• professional advisers such as lawyers, auditors, or insurers where necessary;

• public authorities or other parties when required by law or needed to protect rights, safety, and security;

• a successor in connection with a merger, reorganisation, or transfer of all or part of our business, subject to appropriate protections.

6. International transfers

LEDYI is based in China, and some of our service providers operate in other countries. Personal information may therefore be processed outside the country where you live, where privacy laws may differ. When applicable law requires safeguards for a transfer, we use an appropriate lawful mechanism or contractual protection.

7. How long we keep information

Business enquiry records are generally kept for up to 24 months. We may keep information longer where necessary for an active business relationship, a legal obligation, a dispute, or the establishment or defence of legal claims. Technical and usage information is kept only for as long as reasonably needed for analytics, security, and troubleshooting, subject to the retention settings of the relevant service.

After a valid deletion request is completed, residual copies may remain in encrypted backups for up to 90 days plus one backup interval. Backup copies are isolated from normal use and deleted on schedule; deleted records are not returned to active systems during recovery.

8. How we protect information

We use administrative, technical, and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9. Your privacy rights

Depending on where you live, you may have the right to request access to, correction of, deletion of, restriction of, or a portable copy of your personal information, or to object to certain processing.

To make a request, email us using the contact details below. We may need to verify your identity and may limit or decline a request where permitted by law. If applicable, you may also lodge a complaint with the data protection authority where you live or work.

10. Automated decisions and children

We do not use personal information collected through this website to make decisions based solely on automated processing that produce legal or similarly significant effects. The website is intended for business users and is not directed to children. We do not knowingly collect personal information from children.

11. Links to other websites

Our website may link to websites operated by other organisations. Their privacy practices are governed by their own notices, and we are not responsible for how they handle personal information.

12. Changes to this policy

We may update this policy to reflect changes in our services, legal requirements, or business practices. The date at the top of the page shows when it was last updated. Material changes will be highlighted where required by law.

13. Contact and complaints

For questions, privacy requests, or complaints concerning personal information, contact:

Shenzhen LEDYI Lighting Co., Ltd.

1–6th Floors, Building 28, Shancheng Industrial Zone, Shiyan, Bao’an District, Shenzhen, Guangdong, China 518108

[email protected]

We will review and respond in accordance with applicable law. You may also contact the competent privacy or data protection authority in your jurisdiction.